Could Stokes have killed off MG in 1968?

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MarkM
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Re: Could Stokes have killed off MG in 1968?

Postby MarkM » Sun Sep 03, 2017 11:08 pm

That's the point.

Fuck MG off and let Triumph do it. Confused inter-competition FTB

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Re: Could Stokes have killed off MG in 1968?

Postby marinast » Sun Sep 03, 2017 11:22 pm

There was a MG TR7 prototype and it looked properly shite.
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Re: Could Stokes have killed off MG in 1968?

Postby 5ivegearsinreverse » Sun Sep 03, 2017 11:28 pm

Derek wrote:Could they not have replaced the B with TR7, maybe with slightly different nose/tail treatments to differentiate the two?

That hatchbacked TR7 prototype could've filled the GT space too.


That was the plan called "Boxer" and driven by J. Bruce McWilliams of the Leonia NJ operation, to give the MG dealers something to sell. He favoured the alternative of doing a proper job on updating the Sherpa Coupe.

There are plenty of 'Boxer' prototype pictures around, most look terrible.

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Re: Could Stokes have killed off MG in 1968?

Postby Snapdragon » Mon Sep 04, 2017 12:15 am

OTOH, I think the Lynx prototype at GbtB looks cracking and would have been a worthy spiritual successor to the Sherpa coupé GT.

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Re: Could Stokes have killed off MG in 1968?

Postby MarkM » Mon Sep 04, 2017 7:32 am

The lynx is ftw.

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Re: Could Stokes have killed off MG in 1968?

Postby traineefarmer » Mon Sep 04, 2017 7:41 am

The answer to the question at the start of the thread is the same as it has ever been. There were too many fucking badges.

Stoke had the opertunity to rationalise at the merger but didn't.

Austin or Morris for small and medium cars.

Rover or Triumph for medium and large cars.

Jaguar for luxury and sports.

Leyland for commercials and everything else.

Why is that so difficult? And why are German Leyland and Italian Leyland now getting themselves into the same mess?
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Re: Could Stokes have killed off MG in 1968?

Postby MarkM » Mon Sep 04, 2017 8:32 am

Because no-one learns.

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Re: Could Stokes have killed off MG in 1968?

Postby Nick Besonderes » Mon Sep 04, 2017 10:34 am

Largely, because people want to protect their cushy, vested interests and don't want to be unemployed.

Also because they do tend to develop a sense on brand loyalty and have a disdain for former rivals.

The Germans have always been very ruthless at culling unnecessary ones. Even ones with a sound reputation/profitability.

Apparently, there was a LOT of in-fighting between Berliet and SAVIEM when the French Gov't forced a merger and it took years to sort out the mess there.

China is a fascinating case of brand-mismanagement; they appear to be hurling brands at the wall and seeing what sticks.

In the case of The FIRM, I believe it was such a bloody mess, Stokes had NFI where to start.


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